"Never Give In" Bracelet

“This is the lesson: never give in, never give in, never, never, never, never—in nothing, great or small, large or petty—never give in except to convictions of honour and good sense. Never yield to force; never yield to the apparently overwhelming might of the enemy.”

Winston Churchill
Harrow School, 29 October 1941.

Since its inception, the Athletes for a Cure program has strived to assist individual athletes in their quest to help raise money to fund promising research for better treatments and a cure for recurrent prostate cancer.  Thanks to the support of thousands of participants and generous donors, tremendous strides have been made towards this goal.

In commemoration of our committed fight to eliminate prostate cancer, Athletes for a Cure proudly unveils its new “Never Give In” bracelet.  Each skillfully crafted leather bracelet features a sewn in sterling silver plate, upon which the inspiring words “Never Give In” have been hammered in by hand one letter at a time.  We know you will take great pride in wearing this beautiful one-of-a-kind jewelry symbolic of the mindset of the 2 million men and their families who face this disease every day and are determined to survive.

Wearing the “Never Give In” bracelet will acknowledge your determination towards bringing an end to the suffering of the 1 in 6 American men who will be diagnosed with prostate cancer this year. When you wear this bracelet, you are wearing a piece of armor, and you are not alone in living its meaning.  As a way of thanking our top fundraising participants, these exclusive wristbands will only be awarded to those who have raised $3,500 or more.

Wear this limited edition bracelet with pride and remember - we must “never give in” until a cure for prostate cancer has been found.